which of the following would be considered a partner in the formal definition of marketing?
stakeholders of an organisation could include: ______.
which of the followings are about marketing ethics issue?
which of the followings are potential benefits of an organisation acting in a socially responsible manner?
a product can be ______.
a brand can be ______.
in marketing, which of the following statements about promotion are correct?
which of the following are marketing activities?
the traditional 4ps framework includes ______.
which of the followings are part of an organisation's macro-environment?
which of the followings are examples of an economic macro-environmental force?
the rising use of social networking sites could be attributed to _________.
factors those are beyond the organisation's direct control, though the organisation may be able to have some influence over them, are _________.
which of the followings are demographic characteristics?
the macro-environment encompasses _________.
key environmental factors that marketers need to consider when ysing the marketing environment include political, economic, sociocultural, _________ forces.
swot includes _________.
the broad influences on consumer behaviour can be categorised as _________.
which of the following would describe an opinion leader from a marketing perspective?
which of the following purchase situations would likely be described as high involvement in terms of consumer decision-making?
how can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?
which countries below would score lower than australia or new zealand on hofstede's 'iniduali' dimension of culture?
which of the following statements regarding subcultures are correct?
which of the following could be a reference group for an inidual?
demographic characteristics include _________.
which of the following statements are correct?
juicy buys sugar from a local factory and sells lollies to department stores and supermarkets. which markets do these transactions take place in?
institutional markets are distinguished from other business markets by _________.
high-value purchases are relatively common in which business markets?
which of the following statements about business-to-business transactions in general are likely to be correct?
guitars usually have ebony or rosewood fretboards. the demand for ebony and rosewood varies with the demand for guitars. this is an example of _________.
company a buys glue for use in manufacturing its products from companies b, c and d. which of the following are unlikely to decrease the amount of glue that company a demands?
which of the followings are correct?
in which of the following business markets are high-volume purchases likely to be a characteristic?
which of the following statements are correct?
which steps of the business decision-making process may be omitted for the straight rebuy?
which of the following statements are correct?
which of the following statements are correct?
which of the following would be advantages of a customised marketing strategy?
which of the following statements are correct?
which of the following statements are correct?
which of the following statements are correct?
which of the following statements are correct?
which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?
which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
which of the following statements are correct?
which of the following statements are correct?
which of the following statements are correct?
for which of the following products is a consumer likely to purchase with little or no engagement in the decision-making process?
convenience products include_________.
business-to-business products include_________.
which of the following statements are correct?
which of the following statements are correct?
a brand_________.
which of the following statements are incorrect?
which of the following statements are correct?
which of the following factors would be likely to influence an organisation's pricing decision for its products?
which of the following statements are correct?
which of the following statements are correct?
which of the following statements are likely to be incorrect?
which of the following assumptions would support mcdonald's decision to charge higher prices at their restaurants that are located in lower income suburbs?
which of the following would likely be flexible cost for an organisation?
which of the following statements are correct?
which of the following would be classified as 'non-price' competition?
which of the following statements are correct?
which of the following statements are correct?
which of the following statements are correct?
which of the following are disadvantages of personal selling over other promotional activities?
which of the following statements are correct?
which of the following statements are correct?
which of the following statements are correct?
which of the following statements are correct in relation to post-purchase dissonance?
which of the following statements are correct?
intermediaries in a distribution channel can include _________.
best western allows people to book a motel room by contacting them, or via retail travel agents or online services such as wotif.com. which of the following options best describes this distribution model?
which of the following distribution channels are correct?
which of the following would be relevant considerations for the location of a retail store?
discount stores are characterised by _________.
which of the followings are forms of direct marketing?
which of the following statements are correct?
which of the following statements are correct?
which of the followings are potential benefits provided by wholesalers?
which of the following statements are incorrect?
which of the following statements are correct?
which of the following characteristics distinguishes a service from a physical good?
which of the following statements are false?
in order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.
which of the following would be classed as physical evidence in terms of the tangible cues that customers may use to evaluate a service?
which of the following statements regarding services are correct?
which of the following statements are correct?
which of the following could potentially reduce the heterogeneous nature of a service product?